The Story of White Champa
White Champa is a womenswear label founded by Anjana Das, shaped by textile heritage, architectural form, and the philosophy of slow fashion. The brand creates garments that balance sculptural structure with fluid drape—pieces that feel considered, tactile, and enduring.
At the heart of White Champa lies a quiet dialogue between fabric and form. Each garment is designed to move with the body, bringing together contemporary silhouettes and a deep respect for material and craft.
Rooted in India’s rich textile traditions, White Champa approaches clothing with a sense of intention and calm. The brand invites garments to be experienced slowly—felt, understood, and chosen with care. Rather than following seasons or trends, the focus remains on longevity, presence, and emotional connection.
The design language is defined by subtle contrasts: structure and air, restraint and expression, heritage and modernity. Architectural silhouettes are softened through fluid draping, creating pieces that hold their shape while remaining effortless and unburdened.
Working primarily with natural textiles such as linen, khadi cotton, silk, and wool, White Champa honours artisanal craftsmanship through delicate hand embroidery, thoughtful pattern construction, and refined finishing. Each piece is created to breathe with the wearer—minimal yet expressive, composed yet relaxed.
Guided by the principles of slow fashion and quiet luxury, White Champa creates clothing that moves beyond seasonality. Garments are designed with intention, offering a sense of ease, permanence, and personal connection.
White Champa invites women to build a wardrobe that is thoughtful, enduring, and deeply their own.
FOUNDER & CREATIVE DIRECTOR
Anjana Das
White Champa was founded by Anjana Das with a desire to explore the meeting point between cut, embroidery and craft, while bringing together perspectives from India and Europe.
Her design practice has been shaped by a dialogue between these two worlds. It is less about combining them literally than about creating a space where different approaches to design, craftsmanship and material can meet, influence one another and evolve.
At the heart of her work is a fascination with the possibilities of the garment itself - its construction, movement and relationship to the body. Sculptural silhouettes, unexpected proportions and considered cuts are balanced by the fluidity and tactility of handwoven textiles. For Anjana, cut is not simply a way of shaping a garment; it is an essential part of its expression.
Embroidery plays an equally distinctive role. Rather than being treated as surface decoration, it becomes a language of its own - drawing, texture and gesture translated into cloth. Traditional techniques such as Kantha are reinterpreted through colour, scale and composition, often developed in close collaboration with the artisans who bring them to life.
Her approach is deeply rooted in the material and cultural richness of Indian textile traditions, while remaining firmly contemporary. Working closely with artisans and craftspeople, Anjana encourages their knowledge, creativity and individual ways of working to become part of the design process. Materials are explored, techniques are questioned and traditional practices are given new possibilities through design.
Through White Champa and projects such as made/in, she continues to explore the relationship between India and Europe - creating connections between designers, artisans, researchers and creative practitioners, and opening new possibilities for traditional textile knowledge within contemporary design.
For Anjana, design emerges where minds, materials and time come together - where the bravery of the cut meets the beauty of the drape, and where craft is not preserved as something static, but continues to live, change and create anew.
Our Global Team
Mehboob Hussain
Head of Production
Mehboob Hussain or Master Sahib as White Champa’s chief tailor is known, comes from a family of generations of tailors. From the age of eight he learned his craft from his father, who stitched gentleman’s suits and army uniforms in Delhi’s Red Fort area.
Master Sahib says when he measures a customer he immediately visualises the final garment on them and hopes they will feel good when wearing his clothes. He says a really good day is when he does a first fitting for a complicated design and gets it right straight away but he knows however good he is some couture orders will take several fittings. He instills that spirit in the whole production team.
Cindy Hrangchal
Head of Sales and Retail
Cindy was born in Manipur, in Northeast India, and grew up in Delhi. She comes from a family with a long tradition of shawl weaving. Her mother was a weaver, and as a child Cindy would often help her, giving her an early and intimate connection to the craft and the traditions surrounding it.
Today, this connection continues to shape her appreciation of clothing and textiles. At White Champa, she particularly enjoys the ease and versatility of the clothes - qualities that remind her of the traditional clothing worn across Northeast India. She loves the way the silhouettes are comfortable yet distinctive, and how they move naturally with different bodies.
For Cindy, working at White Champa also offers the freedom to remain connected to an important part of her life outside work. Having Sundays off allows her to attend church, an aspect of her weekly life that she values deeply.
Her story is part of the many personal histories and traditions that come together at White Champa - where clothing connects people, cultures and generations.
Production Team
The Tailoring & Embroidery Team
Behind every White Champa garment is a team of skilled makers whose knowledge, precision and patience bring the designs to life.
Working under master tailor Mehboob Hussain, Abdul Rauf, Rajesh Babu and Mukhtar Ahmed bring years of experience in tailoring and embroidery to the White Champa studio. Together, they translate the possibilities of a design into carefully constructed garments, paying close attention to proportion, movement, finish and the character of each textile.
Their work extends beyond technical execution. Cutting, shaping, stitching and embroidery require an understanding of how fabric behaves and how a garment ultimately lives on the body. Small adjustments made along the way can transform the balance and character of a piece.
Under Mehboob Hussain's guidance, this shared knowledge is passed between them, combining established tailoring traditions with the particular demands of contemporary design.