The White Champa Collection is following the principle of Shibui - the balance between simplicity and complexity. The clothes personify contrasting aesthetic concepts such as spontaneity and restraint. Refinement underlying seeming simplicity. Minimal Adornment to bring out the beauty of the cut and brings comfort and femininity to the wearer, simultaneously.

White Champa puts emphasis on producing pieces using fabrics made from natural fibres, soft on the skin, kind to the environment. The collection, drawing on traditional skills, is not about fashion, but about the pure enjoyment of shapes, colour, materials and making.

White Champa clothes get better the more they are worn. They are much loved and distinctive - often passed down through the generations. There is something truly egalitarian about them - they are for all women, young and old, large or small. You simply bring your personality and make them yours.