The Story of made/in
made/in was founded in 2020 by Nicole Hardt and Anjana Das as a platform to explore the role and future of textile handcrafts within the contemporary fashion landscape. Conceived as a space for artistic exchange, research, and experimentation, the project is grounded in a deep respect for craftsmanship as a shared cultural heritage.
At its core, made/in seeks to highlight the beauty and intelligence of textile handcrafts—bringing attention to the knowledge of artisans while exploring how traditional techniques can evolve through new ideas and processes. The initiative was created to foster dialogue around sustainability, excellence, and the preservation of endangered crafts.
Over time, this research-led project has evolved into a limited collection. Today, made/in continues through a curated selection of pieces presented within White Champa, translating its original exploration into garments and textiles that embody both tradition and contemporary design.
Each piece reflects an ongoing commitment to craftsmanship, material integrity, and a slower, more considered approach to fashion—connecting the spirit of the project with the experience of wearing and living with these textiles.
CREATIVE DIRECTOR & CO-FOUNDER
Nicole Hardt
Nicole Hardt is a Creative Director and Designer working across brand strategy, communication and content creation.
With extensive experience in directing and managing photography and film productions, she accompanies projects from the development of a visual identity and creative concept through to final implementation.
Her work combines a strong appreciation for traditional craftsmanship, materials and the making, with a contemporary approach to design and communication, grounded in her background as a fashion designer. She is particularly interested in preserving cultural and craft-based knowledge while finding new and relevant ways to translate it into the present. Working closely with organisations, creative teams and craftspeople, Nicole develops ideas collaboratively and helps transform them into clear, meaningful and visually distinctive experiences.
Her approach is driven by the belief that creativity, craftsmanship and responsible innovation can contribute to a more sustainable future.
DESIGNER & CO-FOUNDER
Anjana Das
Anjana Das is a designer and founder working between India and Europe, where contemporary design meets the depth and diversity of Indian textile traditions.
Her practice is driven by a fascination with cut, embroidery and material - exploring how the structure of a garment, the gesture of a stitch and the character of a handmade textile can come together to create something distinctly contemporary.
Rather than treating craft as a fixed tradition, Anjana approaches it as a living and evolving practice. She works closely with artisans and makers, engaging with their knowledge and creativity while creating space for experimentation, exchange and new interpretations.
With made/in, she extends this approach beyond her own collections, bringing designers, artisans and researchers together to explore what handmade can become in the future - creating new connections between India and Europe, tradition and innovation, and making and design.